Often, after a project is nearing its completion, a client will ask, ‘What should we do next?’ After the project checklist has had all the ‘I’s’ dotted and ‘T’s’ crossed we ask, ‘Do you have/use Social Media?’ Believe it or not there are still hold outs on the relevancy or effectiveness of social media. Social Media can help your business in many ways:
- Social Media can be great for increasing your search engine page rank by sending outside page links to your website. This helps increase your relevancy with the search engines by proving your site is worthwhile to index.
- Social Media is an excellent avenue for disseminating information to the world at large. Use Social Media to make announcements about your business, notify your customers of new products, sales, specials etc. – what could be easier?
- Say you have an eCommerce store and you want to show off some of your new products in a visual manner. Use Facebook, Instagram, Youtube or Pinterest to do just that. While potential customers find this information they will be channeled toward your website because they frequent one of those social media platforms after they happened upon your photo!
- Social Media is great for P.R. Use platforms like Facebook, Twitter or LinkedIn to make announcements about your company. Once you have followers on your social media your customers will be hungry for everything that is your business!
Put those social media badges up on your website – Get your customers interested in everything that you do!