Making eCommerce Work For You

Posted by Mark Greentree on September 30, 2014  /   Posted in eCommerce Design Projects, Helpful Tips, Web Design Projects

eCommerce Websites that workSo you’ve purchased your eCommerce site.  You’re ready to start a new side career that may eventually lead you full time that you can quit your current job or you are ready to start out on your own already?

You have your product/s now what? 

There are many options out there that could satisfy what you are looking for but what do they all possess over the other?

First consider how many products you want to sell when you first open your storefront.  This will factor in what kind of platform you might want to use.  Some platforms have a lower monthly rate but charge a transaction fee.  If you have a small inventory, transaction fees will seriously cut into your profits.  If you have a large inventory and would like to have a lower month rate the per sale transaction fee may balance out nicely for you.

Now that you’ve decided what platform you want to start with what’s next?
At Greentree Designs we have worked with many different clients from small, sometimes one product inventories to ones with sku’s reaching into the thousands.

Your next step should be how do you want to plan your website to look, function, navigate etc.

A unique design can separate you from the pack.  A well thought out navigation scheme can give your customers the ease of mind to find what they are looking for without having to look for it.  Make sure your navigation is chock full of SEO keyword terms.  If you sell shoes, list brand names, list style of shoe etc.

A search box – Some customers, no matter how well you set up your navigation, will ALWAYS go to the search box.  This means in order to satisfy those that use search only you need to include good SEO keyword phrases on your product pages, categories etc.  Otherwise the customer will never be able to find the product they came to your site in first place to find.  These keyword phrases will also help potential clients find your site when making a simple Google search.

Keep your site up to date, current – The best way to ensure retention of your customers is to offer them specials, sales, new products etc.  Who wants to go to a site more than once that offers the same thing every time they visit the store?  This can be accomplished simply by displaying a featured products photo slider linking it to the product page for quicker purchasing or providing a new products listing.

Increase Your Conversion Rates!
This means every eCommerce storefront should have the following displayed on every page, preferably in the header or above the fold.

  1. Your Shopping Cart display – This is vital.  Allow your customers the ease of shopping when they add an item to the cart, the cart displays a subtotal, item count and a link to Checkout.  Make the cart display a primary, focal element that is not competing with any other part of the design but flows seamlessly within it.
  2. Purchase your own SSL certificate –   Most eCommerce platforms provide a shared SSL certificate.  What this means is if the customer goes to view the cart or check-out the url physically changes.  NetworkSolutions Commerce Space is a great example.  Say you are shopping at, you add something to the cart and then want to view your cart you do so by clicking on the View Cart link and it redirects to  If your customer is paying attention, and they probably are, they may panic that they’ve just left the store they were on even though the design hasn’t changed but the url has.  What having your own SSL will help is by only changing one thing, adding an ‘S’ to the url, or simply

If you’re ready to make the plunge into eCommerce and want to start selling your products effectively and get placed well with the search engines let Greentree Designs help!  We look forward to working with you!  Click Here today!

Seven Considerations For A Successful, Distributed Workforce

Posted by Mark Greentree on September 15, 2014  /   Posted in Business Partners, Latest News

Great article by Tolga Tanriseven (the co-founder and CEO of

Remote employees save larger corporations time and money in utilities and benefits.  Typically remote employees work all hours of the day so time restraints generally aren’t a factor when considering time sensitive projects.

No longer are companies restricted by geographical distances.  Employing remote employees allows businesses the ability to provide their services in a broader spectrum, with lower churn and higher return on investment.

green world globeJust think, save the planet, remove the need for fossil fuels wasted in the daily commute, hire a remote worker today!


Converting your old website to WordPress

Posted by Mark Greentree on September 11, 2014  /   Posted in Helpful Tips, WordPress Websites

wpTraditional HTML websites are steadily becoming a thing of the past. CMS or Content Management Software platforms like WordPress allow you to make global design changes in one fell swoop. No longer are you slowed down by using .DWT files or includes when WordPress allows you to change your design via theme files and CSS. The best part with WordPress is that you can make these changes from any computer or even cell phone. If you want to add your latest news or announcements you can do so with a time/date stamp via a Post. The best part about WordPress is that it is always evolving to stay ahead of security threats and most of all add great features like image resizing tools and text editors.

So if you are wanting to take the next step and take more control of your site we can help convert your current design into a WordPress theme with all your design bells and whistles but most of all we will bring over all your content too.

Agency Overflow

Posted by Mark Greentree on September 04, 2014  /   Posted in Business Partners, Latest News, WordPress Websites

canstockphoto2349246Are you a design firm that has overflow work that is time sensitive and need to outsource it quickly?  A great alternative is to use a smaller/boutique design firm.  Working with a smaller agency can save you time and money for the fact that you will find the experience and capability you are looking for for those short term projects.

Greentree Designs has been collaborating with agencies like,, and helping them realize those projects that need to get completed and out the door.

We provide the expertise and a fast turn around in multiple areas you may be looking for.  We offer services in website maintenance, website design for eCommerce, static and WordPress websites.  We also offer graphic design for those looking to update their logo or create business cards and other print ventures.

For more information working with Greentree Designs to outsource your overflow projects, click here!

eCommerce Platforms we support

Posted by Mark Greentree on July 08, 2014  /   Posted in eCommerce Platforms We Support, Latest News

There are many eCommerce platforms to choose from. Make sure the one you select has the tools you need.

Carts like NetworkSolutions Commerce Space is a great all inclusive storefront. Shopify and 3dcart provide multiple add-ons to create a robust storefront. Volusion and BigCommerce provide overall ease of use for those new to eCommerce.

Another aspect to consider when choosing an eCommerce platform is how they charge for their service.  NetworkSolutions Commerce Space lowered their pricing structure so that their monthly rates are lower but charge a transaction fee.
If you are not selling a high volume of products or are just starting out this could be a considerable factor in what platform you choose.
3dcart, Shopify and Volusion all offer packages that don’t require transaction fees.  BigCommerce offers packages with transaction fees and without.

So if you’re ready to start an eCommerce store today let us know, we love to help you out.

Fishtanks Direct Redesign Project

Posted by Mark Greentree on June 19, 2014  /   Posted in eCommerce Design Projects, Latest News, Web Design Projects

We recently finished work on the complete redesign of  We wanted to pay homage to the original design by using some of the design elements, colors etc and also add some new elements.  Lastly to help increase traffic, accessibility, ease of use and provide more call to actions we incorporated a rollover menu in the header, a product photo slider and category thumbnail scroller.

Fishtanks Direct before redesign

Fishtanks Direct before redesign


Fishtanks Direct after redesign

Fishtanks Direct after redesign

New Custom WordPress Design Launched – Surrogate Steps

Posted by Mark Greentree on September 25, 2013  /   Posted in WordPress Websites
Wordpress Design

WordPress Design

Introducing our latest Ithaca client – Surrogate Steps.  We helped create their logo, WordPress site and business cards.  Surrogate Steps is an exceptional business, please give them a visit!

About Surrogate Steps:
Surrogate Steps Specialist are dedicated to providing individualized and professional services in matching Intended Parents with a caring and reliable Gestational Surrogate to help grow and build their family through assisted reproduction technology. We are proud to work with clients throughout the globe, including Israel. Surrogate Steps is also proud to work with Intended Parents who are same-sex couples, heterosexual couples, or single individuals.

New Custom eCommerce Design Project launched – Bev & Co!

Posted by Mark Greentree on August 01, 2013  /   Posted in eCommerce Design Projects
Custom eCommerce Design

Custom eCommerce Design

Introducing our new Custom eCommerce Design Project – Bev & Co!

If you’re looking for unique fashions right here in New York go check out Bev n Co!

About Bev & Co:
Bev & Co. was established in 1978 in the quaint town of Homer, NY and we are excited to celebrate our 35th birthday this Fall! In recent years, we’ve expanded to Sackets Harbor and Ithaca, NY. All three stores have a charming atmosphere and are filled with fabulous fashions you will love. Our outgoing and energetic associates will make sure you leave with something you adore! Shop for fashion, leave with style.

Custom eCommerce Design Project – Adaptive Sports Equipment

Posted by Mark Greentree on May 14, 2013  /   Posted in eCommerce Design Projects
Custom eCommerce Design - Adaptive Sports Equipment

Custom eCommerce Design – Adaptive Sports Equipment

Custom eCommerce Project launched – Adaptive Sports Equipment!

About Adaptive Sports Equipment:
Established as a four season based company, we strive to supply athletes with unique needs with the appropriate specialized equipment for a wide range of athletic disciplines. Whether you’re drawn to sports for their theraputic abilities, recreational enjoyment or the excitement of competition, has the right products for you. We understand the personalized nature of many of the products we offer, that’s why on each of our product pages you will find detailed descriptions, video demonstrations and where applicable, sizing information to make sure we match you with the perfect item. Also, beginning this summer we will be making appearances at select adaptive sporting events supplying demonstrations of some popular products from top manufactures as well as some exciting, new products.

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